journal article
Campaign Advertising and Voter Turnout: New Evidence for a Stimulation EffectThe Journal of Politics
Vol. 64, No. 3 (Aug., 2002)
, pp. 721-740 (20 pages)
Published By: The University of Chicago Press
//www.jstor.org/stable/1520110
This is a preview. Log in to get access
Abstract
Recent controversy over campaign advertising has focused on the effects of negative ads on voters. Proponents of the demobilization hypothesis have argued that negative ads turn off voters and shrink the size of the electorate. We argue that negative campaign charges are just as likely to engage potential voters, leading to a stimulation effect when it comes to turnout. Drawing on a new source of ad-tracking data from the 1996 presidential election, combined with the 1996 National Election Study, we generate estimates of the probability that voters were exposed to positive and negative political advertising. With this new, more precise approach, we find unambiguous evidence that exposure to negative campaign ads actually stimulates voter turnout.
Journal Information
Current issues are now on the Chicago Journals website. Read the latest issue. Established in 1939 and published for the Southern Political Science Association, The Journal of Politics is a leading general-interest journal of political science and the oldest regional political science journal in the United States. The scholarship published in The Journal of Politics is theoretically innovative and methodologically diverse, and comprises a blend of the various intellectual approaches that make up the discipline. The Journal of Politics features balanced treatments of research from scholars around the world, in all subfields of political science including American politics, comparative politics, international relations, political theory, and political methodology.
Publisher Information
Since its origins in 1890 as one of the three main divisions of the University of Chicago, The University of Chicago Press has embraced as its mission the obligation to disseminate scholarship of the highest standard and to publish serious works that promote education, foster public understanding, and enrich cultural life. Today, the Journals Division publishes more than 70 journals and hardcover serials, in a wide range of academic disciplines, including the social sciences, the humanities, education, the biological and medical sciences, and the physical sciences.
Rights & Usage
This item is part of a JSTOR Collection.
For terms and use, please refer to
our Terms and Conditions
The Journal of Politics © 2002 The University of Chicago Press
Request Permissions
journal article
The Decline of Political PartiesProceedings of the Academy of Political Science
Vol. 34, No. 4, The Communications Revolution in Politics (1982)
, pp. 49-60 (12 pages)
Published By: The Academy of Political Science
//doi.org/10.2307/3700968
//www.jstor.org/stable/3700968
This is a preview. Log in to get access
Journal Information
The Academy of Political Science published 150 issues of the Proceedings of the Academy of Political Science as a series from 1910 to 1991. As part of the Academy's public service record, semi-annual meetings were held to investigate political, economic, and social issues. These meetings drew upon recognized scholars as well as public officials who presented papers in the subject on the agenda. Many of the papers were published in the Proceedings.
Publisher Information
The Academy of Political Science is a nonpartisan, nonprofit organization founded in 1880 with a threefold mission: (1) to contribute to the scholarly examination of political institutions, processes, and public policies, (2) to enrich political discourse and channel the best social science research in an understandable way to political leaders for use in public policy making and the process of governing, and (3) to educate members of the general public so that they become informed voters in the democratic process. The major vehicles for accomplishing these goals are its journal, Political Science Quarterly, Academy conferences, and the publication of proceedings or symposia based on conference presentations. The prestige and authority of the Academy are such that statesmen and scholars of all political persuasions have enrolled as members, participated in its conferences, and contributed to its publications. Former presidents Gerald Ford, Jimmy Carter, Ronald Reagan, and George Bush are honorary members of the Academy. For information about institutional subscriptions, individual membership, back issues, reprints, permissions, or manuscript submissions contact The Academy of Political Science. This information is also available at //www.psqonline.org/.
Rights & Usage
This item is part of a JSTOR Collection.
For terms and use, please refer to our Terms and Conditions
Proceedings of the Academy of Political Science © 1982 The Academy of Political Science
Request Permissions